Chef Christian Hinckley

Selected Press Coverage: Amandari (2009-2010)

Pro Bono PR & Marketing Support by Meliana Salim

During my time living in Ubud, Bali, I provided pro bono public relations and marketing support to Executive Chef Christian Hinckley at Amandari. My efforts focused on enhancing the property’s culinary profile through strategic media outreach and storytelling. Highlights of this work include securing features in prominent publications such as HelloBali magazine, which recognized Chef Hinckley as “Bali’s Best Chef.” This initiative contributed to increased visibility and prestige for Amandari’s dining experience.

Christian Hinckley has always been passionate about food. His food philosophy is simple: surprise and delight. This succinct axiom has been the guiding compass behind his menu conception and his dedication to providing the best dining experiences to his guests.

The following press features were part of a broader brand positioning effort that helped elevate the property’s culinary visibility in national media.