Hola! I’m Meliana Salim, a seasoned copywriter, content marketer, and marketing communications strategist with over a decade of experience. I specialise in the hospitality, travel, and lifestyle sectors. I write clear, compelling, and on-brand copy that captivates audiences, drives action, and delivers impactful results.
Driven by a deep passion for persuasive brand storytelling and strong commercial intuition, I excel at collaborating with creative, dynamic teams to elevate travel experiences, create memorable moments, and enrich lives through compelling content. I adapt my writing style and tone to suit different readers and build authentic connections.
Portfolio
Recommendations
Brand Identity, Marketing & Public Relations
Meliana has been an asset to me professionally and has been an integral part of creating a profile for me as a Chef. She is prompt, professional, takes feedback well, and most importantly is easy to work with. She created my CV layout to update and modernize and chef profile page that has been very
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Meliana has been an asset to me professionally and has been an integral part of creating a profile for me as a Chef. She is prompt, professional, takes feedback well, and most importantly is easy to work with. She created my CV layout to update and modernize and chef profile page that has been very helpful in job searches, PR publications, and media blasts. She loves to travel and is a gastronome which helped me as she knows the market and the outlets I am trying to reach. I cannot recommend her enough for any media, collateral, and presentations.
Christian Hinckley, Executive Chef
Brand identity & digital marketing
We are happy to work with Meliana on our Instagram debut and on developing our social media platforms. Her background in the hospitality industry and her passion for food give the savoir faire in creating stories for Gelato Secrets and shaping our brand identity. Her journalistic background is of great support to our copywriting process.
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We are happy to work with Meliana on our Instagram debut and on developing our social media platforms. Her background in the hospitality industry and her passion for food give the savoir faire in creating stories for Gelato Secrets and shaping our brand identity.
Her journalistic background is of great support to our copywriting process. In creating press releases and captions for our posts, she’s able to translate our flavours and vision into words, which not every copywriter without passion and knowledge for food can do. Her hobby in photography also helps us to manage photoshoots with our food photographers, directing the style and angle that’s suitable for our products and brand identity.
Her journalistic background is of great support to our copywriting process. In creating press releases and captions for our posts, she’s able to translate our flavours and vision into words, which not every copywriter without passion and knowledge for food can do. Her hobby in photography also helps us to manage photoshoots with our food photographers, directing the style and angle that’s suitable for our products and brand identity.
Gregory Lentini & Maria Indah, Founders
Editorials & Content Writing
The first time I worked with Meliana was when I was working at Exquisite Media. As long as I’ve been a graphic designer, Meliana is one of my favorite copywriters and marketing persons. Her writing for editorial content is beyond expected. It’s like when you snap your finger then bingo! I had such a great
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The first time I worked with Meliana was when I was working at Exquisite Media. As long as I’ve been a graphic designer, Meliana is one of my favorite copywriters and marketing persons. Her writing for editorial content is beyond expected. It’s like when you snap your finger then bingo! I had such a great time working with Meliana and I cannot wait to collaborate again with her in the next project. And I would recommend Meliana to any brands who need marketing and copywriting.
Aulia Karya Nugraha, Graphic Designer
Copywriting
Elegimos a Meliana conscientes de la importancia del texto en una página web. Desde el primer momento captò la idea y desarrollò una estructura que nos evitò el tiempo y dificultad que conlleva el contenido de una web. La elecciòn de las palabras correctas para que una web cuente un relato de calidad y transmita
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Elegimos a Meliana conscientes de la importancia del texto en una página web.
Desde el primer momento captò la idea y desarrollò una estructura que nos evitò el tiempo y dificultad que conlleva el contenido de una web. La elecciòn de las palabras correctas para que una web cuente un relato de calidad y transmita un significado apropiado, es una tarea que Meliana desarrolla a la perfecciòn.
Muy agradecidos por su trabajo.
Desde el primer momento captò la idea y desarrollò una estructura que nos evitò el tiempo y dificultad que conlleva el contenido de una web. La elecciòn de las palabras correctas para que una web cuente un relato de calidad y transmita un significado apropiado, es una tarea que Meliana desarrolla a la perfecciòn.
Muy agradecidos por su trabajo.
Josep Fornés, Founder
Marketing & Public Relations
I worked with Meliana when I was interning as a graphic designer at Green School, Bali. She was a delight to work with, always available to help and guide the Marketing team. She’s a very talented writer, strategist and overall creative soul. Her way to bring storytelling into any brand is incredible. A true gem!
Joanna Ambrosio, Graphic Designer
Marketing & Public Relations
I worked with Meliana intensively for over a year in my position as the Director of Green School in Bali, Indonesia. Meliana was one of the first full-time employees on the project, but little did we know at the time how extremely fortunate we were to have her on board. Working tirelessly on tasks ranging
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I worked with Meliana intensively for over a year in my position as the Director of Green School in Bali, Indonesia. Meliana was one of the first full-time employees on the project, but little did we know at the time how extremely fortunate we were to have her on board. Working tirelessly on tasks ranging from making important contacts and facilitating articles on the School with newspapers, magazines, and television shows to planning for and organize a range of events on the campus, Meliana was always both well prepared and completely professional in all her responsibilities.
In a very short period of time, our project went from an eight-hectare piece of the jungle to a fully operational school. In September 2008, we opened our doors to over 100 students from 16 countries to provide them with real-life situations that promoted an understanding of and stewardship for the environment. I can honestly say that without Meliana’s talents and hard work, this task would have been nearly impossible.
In all my years of being a senior administrator, I have seldom worked with someone who was able to contribute so much in so many areas. She has a keen eye and a great sense of design that was a huge benefit to our printed material and web site. Furthermore, Meliana is able to work well with others but is never afraid to speak her mind or express an honest and well-articulated opinion. As a result, she earned the respect of all of the staff in the office and other co-workers very quickly.
But what is most impressive about Meliana is that she is a quiet manifestor. She creates opportunities for the School to grow and become known to the outside world. She is also a master at solving creative problems, particularly ones that have the potential for the long-term benefit of the School.
Personally, I cannot think of anyone who I would rather work with in the future, and I am certain that you will find someone in Meliana who will quickly become a highly valued entrepreneur in the contemporary tourism industry.
In a very short period of time, our project went from an eight-hectare piece of the jungle to a fully operational school. In September 2008, we opened our doors to over 100 students from 16 countries to provide them with real-life situations that promoted an understanding of and stewardship for the environment. I can honestly say that without Meliana’s talents and hard work, this task would have been nearly impossible.
In all my years of being a senior administrator, I have seldom worked with someone who was able to contribute so much in so many areas. She has a keen eye and a great sense of design that was a huge benefit to our printed material and web site. Furthermore, Meliana is able to work well with others but is never afraid to speak her mind or express an honest and well-articulated opinion. As a result, she earned the respect of all of the staff in the office and other co-workers very quickly.
But what is most impressive about Meliana is that she is a quiet manifestor. She creates opportunities for the School to grow and become known to the outside world. She is also a master at solving creative problems, particularly ones that have the potential for the long-term benefit of the School.
Personally, I cannot think of anyone who I would rather work with in the future, and I am certain that you will find someone in Meliana who will quickly become a highly valued entrepreneur in the contemporary tourism industry.
Brad Choyt, Director
Web design & copywriting
Tenía clara la importancia de una Buena elección de ambos profesionales: El perfecto fotógrafo que supiera plasma esos pequeños detalles que hacen un lugar especial y el perfecto professional que supiera captar la esencia de Calma, Meliana Salim, conectó immediatamente con el lugar, sabiendo transmitir con cuidadas palabras todo detalle, aquello importante que hace que
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Tenía clara la importancia de una Buena elección de ambos profesionales:
El perfecto fotógrafo que supiera plasma esos pequeños detalles que hacen un lugar especial y el perfecto professional que supiera captar la esencia de Calma, Meliana Salim, conectó immediatamente con el lugar, sabiendo transmitir con cuidadas palabras todo detalle, aquello importante que hace que el lector te elija como destino, seleccionando cuidadosamente imágenes que hablan del lugar, y plasmando en palabras todo el cuidado con el que se creó Calma.
Sin duda estos dos profesionales formarán parte de mi próximo proyecto.
El perfecto fotógrafo que supiera plasma esos pequeños detalles que hacen un lugar especial y el perfecto professional que supiera captar la esencia de Calma, Meliana Salim, conectó immediatamente con el lugar, sabiendo transmitir con cuidadas palabras todo detalle, aquello importante que hace que el lector te elija como destino, seleccionando cuidadosamente imágenes que hablan del lugar, y plasmando en palabras todo el cuidado con el que se creó Calma.
Sin duda estos dos profesionales formarán parte de mi próximo proyecto.
Soraya Nicolas Pastor, Founder
Editorials & Photography
Over the years, I have frequently hired Meliana to write travel, lifestyle, food, and other lifestyle-related content for the various publications I have managed. Meliana never fails to meet deadlines; the content she provides is always written to a professional standard and, if and when requested, Meliana also provides quality photographs to accompany any written
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Over the years, I have frequently hired Meliana to write travel, lifestyle, food, and other lifestyle-related content for the various publications I have managed. Meliana never fails to meet deadlines; the content she provides is always written to a professional standard and, if and when requested, Meliana also provides quality photographs to accompany any written material. I would recommend Meliana to any publication or business seeking high standard hassle-free content.
Lauren Shipman, Editor
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