portfolio


Freelance Writer, Marketing, Public Relations & Social Media Specialist

I am an Indonesian writer based in Bali (since 2007) and I have lived in Singapore, Toronto, Jakarta and France. I specialize in writing about lifestyle, travel, food and scuba diving and I’m available for freelance writing projects worldwide. I have eight years of experiences working in sales, marketing, communications and public relations in various industries including education, publishing and hospitality.

I am passionate about what I do and would love to collaborate with like-minded people and organizations in creating exciting tailor-made marketing plans, innovative social media campaigns, public relations and branding initiatives designed to elevate businesses to the next level.

My writing services include:
– Features & editorials
– Branding
– Press kits & media materials
– Press releases
– Content writing for blogs & websites
– Copyediting
– Copywriting for print (brochures, event invitations, etc.)
– Website design & development

Website Design Portfolio
– Meliana Salim – www.melianasalim.com
– What The Fish! – www.whatthefish.org
– Tugu Hotels – www.tuguhotels.com
– PT. Gradial Perdana Perkasa – www.gradialshoes.com
– Oktopus Solutions: www.oktopussolutions.com
– Golden Fountain Properties: www.goldenfountainproperties.com

Marketing & Public Relations Portfolio

Professional achievements:

Green SchoolGreen School
Marketing & PR Manager, 2007-2009

Media coverage for Green School:
“The Green School – Bali” – Two Parrot Productions, 2009
Bali’s Green School” – CNN, Dan Rivers, May 2009
“Building with Bamboo — Going Green at Kul-Kul School” – Asia-Pacific Tropical Homes, Vol. 6 No. 1 January-June 2009
“Green School in Bali” – Ode, Vol. 6 Issue 9 November 2009
“Bamboo Reinvented” – Bali Style, Vol. 4 No. 5 October-November 2008
“Occidental Tourists” – Condé Nast Traveler, October 2008
“Teaching and learning with a difference” – The Yak, Vol. 20 September/October/November 2008
“Green spirit of learning and self-discipline”, “Green fingers, and minds”, “Young eco-warriors ready for battle and study” – South China Morning Post, 13 September 2008
“Green is Bali’s Black” – Travel+Leisure China, September 2008
“New Green School Opens in Bali” – Treehugger, September 20 2008
“A Balinese Martial Art Steeped in Tradition” – Garuda, September 2008
“La première école 100% écologique ouvre à Bali” – écollectivités, No. 2 Septembre 2008
“Mepantigan – Balinese Martial Art” – Ubud Community News, No. 25 September 2008
Thomas L. Friedman visits Green School, Bali – August 2008
“Muddy…Aesthetically” – Bali & Beyond, Vol. 10 No. 99 August 2008
“John Hardy sells jewellery firm – opens bamboo school and hotel” – Ubud News, July 16 2007
“Green school with an entrepreneurial bent” – Springwise.com, July 8 2008
“Bali News – The Green School” – The Haven, Elite Havens, July 2008
“The Green School, Charity of the Day” – Luxist, 21 June 2008
“Belajar di Antara Rerimbunan” – Reader’s Digest Indonesia, June 2008
“Attitude of Gratitude” – Tropical Living by Tropical Homes, May-August 2008
“Schools focusing on environment and culture” – The Jakarta Post, May 8 2008
“Belajar di Tengah Alam” – Femina, No 20/XXXVI 15-21 Mei 2008
“Ubud Attitude” – La Gazette de Bali, No. 35 Avril 2008
“Sekolah Alam di Bali” – Ayahbunda, No. 8 14-27 April 2008
“Saat Anak Belajar dari Alam” – Good Housekeeping Indonesia, April 2008
“Schools in Bali” – The Yak, Vol. 18 March/April/May 2008
“Green School: The Future of Education” – Bali Advertiser Education Special Edition, 12-26 March 2008
“Eco Watch – Much Ado About Bamboo” – DestinAsian, February-March 2008
“Kul Kul” – The Beat, Edition 200 February 8-21 2008
“Sekolah Hijau” – Femina, No 9/XXXVI 28 Februari-5 Maret 2008
“A new model for sustainable education” – The Jakarta Post, Youthspeak #3 January 2008

Editions Didier Millet

 

Editions Didier Millet
Sales & Marketing Manager, 2009-2010

Media coverage for Editions Didier Millet:
Book: Architecture of Bali
– “The Books of Made Wijaya” – FRV, Edition 6.1 June-July 2009

Book: Bali: A Traveller’s Companion
– “Reviews: Bali: A Traveller’s Companion” – hellobali, September 2009

Book: Bali Chic
– “Bali Chic: As Fascinating as the Island Itself” – Garuda, May 2009 
– “Bali Chic” – Bali Advertiser, April 7-21 2010
– “Get Bali Chic” – Bali Style – Vol. 5 No. 2 2009
– Buku: Bali Chic (New Edition)” – Dewi, March 2009
– “Of Chic and Sculpture” – Bali & Beyond, March 2009
“Bali Chic (New Edition)” – Indonesia Design, Vol. 6 No. 32 2009

Book: Bali Sketchbook
– “Batak Icons, Chinese Images and Balinese Impressions” – Garuda, September 2009
– “Reviews: Bali Sketchbook” – hellobali, September 2009

Book: Batak Sculpture
– “Batak Icons, Chinese Images and Balinese Impressions” – Garuda, September 2009
– “Batak Sculpture” – FRV, Edition 6.2 August-September 2009
– “Batak Sculpture” – Bali Advertiser, July 1-15 2009
– “Of Chic and Sculpture”
– Bali & Beyond, March 2009

Book: The Book of Nature
– “Books: The Book of Nature” – Prestige Indonesia, March 2010

Book: China Chic
– “People’s Republic of Chic” – AsiaSpa, July-August 2009

Book: Doubleness: Photography of Chang Chien-Chi
– “Batak Icons, Chinese Images and Balinese Impressions” – Garuda, September 2009
– “Exhibitions: Chang Chien-Chi: Doubleness” – C Arts Special Edition, 2008/2009

Book: Eco Chic
– “So Eco, So Chic” – NOW! Jakarta, June 2010
– “In the Eco Loop” – AsiaSpa, November-December 2009

Book: Health and Beauty from the Rainforest: Malaysian Traditions of Ramuan
– “Malay Spa Heritage” – Inbound Asia, September-October 2009
– “Buku: Health and Beauty from the Rainforest: Malaysian Traditions of Ramuan” – Dewi, July 2009

Book: Hong Kong Chic
– “My Hong Kong” – Inbound Asia, February-March 2010

Book: Istanbul
– “Istanbul” – DestinAsian, December 2009-January 2010

Book: Javanese Antique Furniture and Folk Art
– “New at the Bookstore: Javanese Antique Furniture and Folk Art” – FRV, Edition 6.6 April-May 2010
– “Javanese folk furniture bridges East and West cultures”
– The Jakarta Post, 8 April 2010
– “Tribal Traditions” – Travel+Leisure Southeast Asia, January 2010
– “Reviews: Javanese Antique Furniture and Folk Art” – hellobali, January 2010
– “Antique Javanese” – Bali & Beyond, January 2010
– “Tempoe Doeloe Javanese Village Furniture and Traditional Art” – NOW! Jakarta, January 2010
– “Book Review: Javanese Antique Furniture and Folk Art” – Bali Style, Vol. 6 No. 1 2010

Book: Modern Tropical Garden Design
– “The Books of Made Wijaya” – FRV, Edition 6.1 June-July 2009
– Design Reference: Modern Tropical Garden Design” – Indonesia Design, Vol. 6. No. 34 2009

Book: Museums of Southeast Asia
– “Museums of Southeast Asia” – Bali Advertiser, August 25-September 8 2010

Book: My Journey from Paris to Java
– “Imaginary Trip to Java” – Saga, No. 5 July-August 2010
– “Reviews: My Journey from Paris to Java” – hellobali, July 2010
– “Balzac à Java” – La Gazette de Bali, June 2010
– “New at the Bookstore: My Journey from Paris to Java” – FRV, Edition 6.6 April-May 2010
– “On Shelves” – Bali & Beyond, April 2010
– “Books about Bali and Indonesia: My Journey from Paris to Java” – Bali Style, Vol. 6 No. 4 2010

Book: Ring of Fire
– “Ring of Fire” – Bali Advertiser, October 20-November 3 2010
– “The Front: Buku: Ring of Fire” – Esquire Indonesia, August 2010
– “Launched: “Ring of Fire” by Dr. Lawrence Blair with Lorne Blair” – Saga, No. 5 July-August 2010
– “The Other Odyssey”
– Asia-Pacific Boating, July-August 2010
– “Third Edition” – Bali & Beyond, June 2010

Book: Singapore Chic
– “Design Reference: A Guide to the Modern City-State” – Indonesia Design, Vol. 7 No. 38 May-June 2010

Book: Slow Life
– “Taking it S.L.O.W.” – Inbound Asia, April-May 2010
– “Snails Pace” – AsiaSpa, November-December 2009
– “Slow Life” – Dewi Gaya & Interior, November 2009

Book: Southeast Asian Ceramic: New Light on Old Pottery
– “New at the Bookstore: Southeast Asian Ceramic: New Light on Old Pottery” – FRV, Edition 6.6 April-May 2010

Book: Spa Chic Asia
– “Spa Chic Asia”
– La Gazette de Bali, June 2010
– “Spa Chic” – AsiaSpa – January-February 2010
– “Katarsis Eksotis” – Dewi, December 2009

Book: The Sultan and the Mermaid Queen
– “Ripping Yarns” – Prestige Indonesia, July 2010
– “Asian Insights” – Bali & Beyond, September 2009
– “The Sultan and the Mermaid Queen” – Bali Advertiser, October 7-21 2009
– “Finally, The Real Truth about Asia” – NOW! Jakarta, May 2009
– “Book Reviews: The Sultan and the Mermaid Queen” – Kabar/The Expat, March-April-May 2009
– “Behind a Bizarre Tale of Sultans and Mermaids” – Jakarta Globe, March 31 2009
– “Books: The Sultan and the Mermaid Queen” – The Bali Times, March 6-12 2009

Book: Thailand Chic
– “Thailand Chic” – AsiaSpa – March-April 2009

Book: Tibet in Exile
– “This Month’s Reads: Tibet in Exile” – Prestige Indonesia, July 2010

Book: Vanishing Giants: Elephants of Asia
– “Vanishing Giants” – Bali Advertiser, May 6-20 2009
– “Book Reviews: Vanishing Giants: Elephants of Asia” – Kabar/The Expat, March-April-May 2009

Book: The World’s Best Hotels 2008/09
– “Referensi Hotel Terbaik” – Dewi, March 2009

 Book: The World’s Greatest Places
– “The World’s Greatest Places by Monaco Books” – Maxx-M, June 2010
– “Books: The World’s Greatest Places” – Prestige Indonesia, March 2010

bambu indahBambu Indah
General Manager, 2013

Media coverage for Bambu Indah:
– “The Bali Style Top 5 Resorts” – Bali Style, Vol. 9 No. 3 2013


Tugu Hotels, Exotic Spas & Restaurants
Marketing, PR and Social Media Consultant, 2014

Web design + content + e-newsletter:
– Redesigning of Tugu’s homepage: www.tuguhotels.com
– Redesigning and content writing of Tugu’s monthly e-newsletter, The Tugu Times:
– May 2014: The Art of Dining, May 2014
– June 2014: The Great Escape: Summer Dreams!
– July 2014: The Legends of Tugu: Centuries Old Tales


Personal & pro bono projects:

Starfish Language Centre
Media coverage for Starfish Language Centre:
– “One Starfish at a Time” – hellobali, November 2010

Christian Hinckley, Amandari
Media coverage for Chef Christian Hinckley:
– “The Epicurean Bistro” – Indonesia Design, Vol. 7 No. 40 September-October 2010
– “Crash Test Yummy”
– hellobali, August 2010
– “Kitchen Wars – Food Fight”
– hellobali, June 2010
– “The Culinary Journey of Christian Hinckley” – Taste, November-December 2009

Jared Collins Photography
Media coverage for Jared Collins Photography:
– Travel+Leisure China, December 2008

forumselam.com
Media coverage for forumselam.com:
– “Banda (photo) brothers” – Action Asia – July/August 2010
– “And the Winner is…” – Bali Style, Vol. 6 No. 3 2010
– “Banda Underwater Photo Competition” – Bali Style, Vol. 6 No. 2 2010
– “Banda Underwater Photo Rally Competition April 23-29 2010” – ScubaDiver Australasia Indonesian Edition, Edisi 2/2010
– “Saving ocean reefs – it’s as easy as picking up shoes” – The Jakarta Post, May 10 2007

Meliana Salim
Media coverage:
– “Immersion culinaire et culturelle au CFA” – L’Echo, 12 October 2012
– “Une Indonésienne découvre la cuisine francaise et séjourne au CFA” – La Montagne.fr, 11 October 2012
– “Snapshot of the Month” – Travel3Sixty, Issue 36 July 2010