MELIANA SALIM

Expert copywriter for travel, hospitality, and lifestyle brands.

WHAT I DO

Everyone loves a good story. It’s true! When you read, hear, or watch a well-told narrative, something magical happens. Your brain lights up, you’re drawn in, and you feel a real emotional connection. You start to think, empathize, and imagine – you’re captivated.

That’s the power of storytelling, and it’s what I do. I’m Meliana Salim, a copywriter, features writer, and content marketing specialist with a creative mind, a knack for words, and a sharp eye for detail. I’m passionate about crafting authentic stories that forge meaningful connections between people and brands.

With over a decade of experience in the travel, hospitality, education, publishing, and manufacturing industries, I’m adaptable and versatile. I can tailor my writing style and tone to perfectly match your brand’s unique needs.

Together with my mini-but-mighty team, I help clients develop a strong brand identity, build lasting relationships with their audience, and stay ahead of the curve.

We offer a full range of creative services to help you tell your Brand Story:

  • Words that Wow: Copywriting and storytelling, features writing for print and online media, web content writing and blogging, ad copy, taglines, and slogans.
  • Digital Presence: Responsive website design and development, strategic digital marketing, social media content management, and SEO.
  • Brand Building: Brand guidelines and stories, brand identity design, creative company, and product naming.
  • Content Polish: Copyediting and proofreading.
  • Marketing Essentials: Marketing collateral, press kits, and e-newsletters.
  • Professional Touch: Professional bios and résumés, business proposals, and presentations.

Great stories create genuine connections and inspire action. Let’s work together to engage your audience and transform your brand into an inspiring storyteller.

ABOUT ME

  • Born in Indonesia and raised in Singapore, I’m Chinese-Indonesian at heart. My adventures have taken me across continents, and I’ve called Toronto, Bali, the South of France, Madrid, and most recently, Valencia, home.
  • Travel is more than a passion; it’s a way of life. I’ve explored 33 countries, from Bhutan to Timor-Leste, and I’m always ready for a new adventure – relocation included!
  • I love observing street life, capturing unexpected moments with my camera, and writing little narratives about them.
  • I’m a passionate home cook, heavily influenced by the amazing chefs and food bloggers I follow online. Let’s just say YouTube and Instagram are my culinary schools! And this obsession with gastronomy definitely fuels my travels – I travel and live to eat.
  • I speak five languages: English, Bahasa Indonesia, Chinese Mandarin, Javanese (yes, it’s an actual language), and conversational Spanish.
  • I try not to take life too seriously. I’m happy to laugh at my own jokes (so you don’t have to!)
  • I find my peace connecting with nature, surrounded by wildlife, and enjoying adventures like hiking, camping, canoeing, fishing, foraging, via ferrata, and canyoning.
  • I’m a certified PADI Rescue Diver with about 200 dives (and a few close calls!) under my weight belt, mostly in the gorgeous Indonesian archipelago – my home sweet home. Let’s just say I’ve seen a lot of sharks, had a magical encounter with a whaleshark in the open ocean, and have enough stories to liven up a dull dinner party.
  • And if you’re looking for me on dry land, I’m probably jumping out of a perfectly good airplane, soaring through the treetops on a zipline, freefalling with a bungee cord, or pushing myself to the summit of a 3,000-meter peak – I’m an adrenaline junkie, after all!
  • My global experiences and love for storytelling infuse my copywriting, allowing me to craft authentic and engaging narratives for travel, hospitality, and lifestyle brands.

Explore my portfolio to see how my passions translate into compelling copy.

INTERESTED IN COLLABORATING?

Book your free 30-minute consultation to explore how I can help. Let’s connect!